Marianela Collado receives the Women’s Choice Award® for financial advisors by Women for Women

Plantation, Florida – As the leading advocate for female consumers, WomenCertified Inc. is pleased to announce that Marianela Collado of Tobias Financial Advisors has received the Women’s Choice Award for Financial Advisors and Firms based on rigorous research, 17 objective criteria, and additional points of reference that obtain feedback regarding the advisor’s service and practices.

The Women’s Choice Award is the only recognition program for well-qualified advisors who are committed to the women’s market and serving their female clients. Achieving this award reaffirms the commitment Collado has to extraordinary service in addressing the financial needs of women and their families.

“I am so honored to receive this prestigious award,” Collado said. “It serves as great affirmation of my focus on providing exceptional financial services to women, helping them to plan for the future they dream about.”

WomenCertified, originator of the Women’s Choice Award, was created by Delia Passi, the leading advocate for female consumers and former group publisher of Working Woman and Working Mother magazines. The Women’s Choice Award for Financial Advisors and Firms is included to help women identify advisors who are committed to providing quality service. The award allows this outstanding group to showcase its commitment to the women’s market, and give potential clients a starting point for entrusting their finances to an advisor. 

A recent study by Transamerica indicates that only 35 percent of women use a professional financial advisor, most (79 percent) doing so for retirement investment recommendations. Additional studies by the Center for Talent Innovation and Prudential note that in the U.S., women control about $11.2 trillion of the nation’s investable assets (39% of the country’s estimated $28.6 trillion of investable assets), and fewer than two in 10 women feel “very prepared” to make wise financial decisions — half indicate they “need some help” and one-third feel that they “need a lot of help.”

As the financial industry wakes up to the fact that a great majority of the female population seeks advisors they can trust who greatly value financial security, WomenCertified Inc. has created the solution. This powerful, national initiative distinguishes advisors who support female consumers in their quest for financial education.


Marianela Collado, CPA/PFS, CFP® is the CEO of Tobias Financial Advisors. She sets the firm’s strategy and serves clients in a team setting by collaborating with clients and their professional advisors to ensure overall financial planning and investment objectives are pursued in the most tax-efficient manner. Marianela has over 15 years of experience in the tax and financial planning arena. She has worked with many ultra-high net worth families and assisted with the implementation and reporting of complex income and wealth transfer strategies. 


The Women’s Choice Award Financial Advisor Program is based on 17 objective criteria associated with providing quality service to women clients such as credentials, experience and a favorable regulatory history, among other factors. Financial advisors do not pay a fee to be considered or placed on the final list of Women’s Choice Award Financial Advisors, though they may have paid a fee to participate in the Women’s Choice Award Financial Advisor Marketing Program. WomenCertified Inc., home to the Women’s Choice Award, awards businesses, brands and services based on high recommendation ratings by female consumers. The Women’s Choice Award represents the collective voice of women so they can help each other identify businesses that deserve their loyalty and referrals. To learn more, visit

Media Contacts:
Out & About Communications
Lauren Hong

Women’s Choice Award®
Ruth Castillo

On your keyboard tap enter to search or esc to close